It’s been a little bit since the last post…but with our upcoming trunk show, it got me thinking....how did trunk shows come about? In general, it’s not as easy to find as I hoped. But, with my quick bit of research, I found out, which makes total sense to me, that according to both dinnertopics.com and willowsonwillows.blogspot.com that trunk shows came about from travelling salesmen selling their inventory out of a trunk. This would make sense given that trunks were what people used to use as luggage a hundred plus years ago.
Now –a-days the name has stuck, but it’s not all of someone’s inventory, or even in a trunk at all at trunk shows. Today trunk shows are used for a couple of reasons. In general, a trunk show is a great way for a designer to see how receptive their target market it to the upcoming seasons designs. If they find that a particular garment is not selling well, they won’t need to mass produce it. On the retail end of things, it is a great way for a retailer to find out what is selling well and what to order and keep in stock. Particularly in the bridal industry it is nice because many times the boutique cannot get the entire season’s inventory in the store, so this helps to bring in gowns that are not usually found in the store, which is also fun for the bride too. In general, a trunk show is a fun to see what is selling and needs to be produced or ordered depending on which branch you are in in the wide and fun world of fashion!
Hopefully we will see you at our Alfred Angelo Trunk Show June 22-24 having as much fun as we are planning to have with it!
Something Blue Bridal Boutique
211 South Saginaw Street | Holly, Michigan | 48442
248.634.4500 | www.somethingblue4u.com
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